Central Florida News 13
Last Updated: Tuesday, July 20, 2010 7:46 AM
WINTER PARK --
Blue Cross and Blue Shield of Florida has opened its first Central Florida location in Winter Park Village.
The state’s fourth Florida Blue center focuses on helping consumers understand their health care coverage and needs.
The first location opened in Jacksonville in 2007. Since then, the concept has evolved from just selling health insurance to helping customers with all their health care questions.
“I think they’re the same concerns across the board: ‘I don’t understand the process. I really don’t understand Medicare. I’ve heard things about it, but I don’t know where to begin,’” said Florida Blue’s Wayne Easterling.
More than 30,000 Floridians have visited the other Florida Blue locations in Jacksonville, Tampa and Miami.
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